What is Content
I trust that “content” isn’t always any unique from “statistics”. In one interesting article, I located a definition of the “statistics” time period which says: “that state of dependence which defines another rely’s kingdom”. Yes, it’s not perfect. But it makes its point. Genes outline the form of a person’s body, a code of a programmer defines the set of rules of the automatic movement, words from nonsecular texts outline the behavior of many people.
Definitions and Targets of a Content Strategy
already that occurs practically the functional and services market. In short, an of communications. And , as an integral it, an exception. It works with the AIDA (Attention, Interest, Desire, Action) model.
Every has its funnel, even that doesn’t it. And a of of that funnel.
A a step--step for creating, and measuring the effectiveness of to 2 :
- Increasing sales;
- Forming the of a loyal .
These two are interlinked and affecting one another.
Sales are and circulating now. A loyal is an asset that’s to assess which significantly of a product, service, or a market.
Content are the of a technique. I highlighted options, this list exhaustive
- The content a questionnaire
- Feedbacks and reviews
- Expert surveys
- Best practices
- Set of facts
- Statistics publication
- Case studies
- Templates and checklists
- Beginners’ guides
What is the the and the ? Separation is conditional. Its is to and use an of of presentation.
Based this project, are differing / on topic (e.G. “Google Analytics for Newcomers” are as:
A step--step beginners’
Interviews with of the tool.
Through interviews with their level the tool.
Content are reporting on topic (/offline, text, pictures, video, etc.):
- Images (infographics)
- Press releases
- Offline events (conferences, seminars)
- Online training (recorded videos)
- E-mail message
Content Distribution Channel
- Private website
- E-mail newsletters
- Partner database
- Q&A services
- Social networks
- Offline media
The metrics are given relation. disorient the .
This is how logical and division to me:
- A of users;
- A users.
- Failure rate;
- A of pages the ;
- An of your time site the ;
- A of visits ;
- A of users
Metrics of involvement in distribution:
- A of likes, shades, additions to favorites.
Product / service / metrics:
- A of references and offline.
Sales and metrics:
- A and repeat sales;
- A of attracting one client;
- Customer retention rate;
- Return on .
The engagement a in that stimulates the reader and the viewer to the with others.
Why does an with others? For that, there are reasons have a deep nature. We to:
- Provide to a and a for interesting, and laughable things.
- Protect from danger.
- Demonstrate our intelligence what complex we analyze.
Therefore, working engagement, like to the most of for the reader and his/her circle of contacts.
Perfect Content Strategy
I see for a as follows: 10% of the time is spent compilation and addition of topics, 90% is spent work of and 0% of the time is spent on its and “sowing”. The development of platforms (WordPress, Medium, YouTube) will gradually to ratio.
Why ratio? Time and of a are strictly limited. And if an of them to be spent on distribution, there are fewer for the of .
We can the of a implementation upon having the subsequent points:
- A plan with topics, titles of articles, videos, presentations, etc. (it is going to be supplemented later on).
- The detailed of (ideally, its own for and ).
- The detailed of “sowing” of .
- Configured analytics with the above- metrics.
Simple samples of a Content Strategy
Can we texts an of a implementation? I so. This metaphor leads us to a conclusion.
The of is to be a monopoly market.
The of is to be a monopoly on to questions.
Religious texts what’s or bad. They very on an of the and public life.
Advantages of Content
I the subsequent :
1. Cumulative . If you the working , the hundredth unit of to a greater than the and units. The is achieved the of the base, which is new messages + of confidence , video channel from search .
2. The of forms. Good is an product. And product is embodied in forms: texts, infographics, videos, podcasts, presentations.
3. Duration of life. People are born and die (as yet), and of are universal. Good is saved centuries, you thereto, commented and discussed, and one this it its , the in people’s heads.
The main is the other of this . The on can take an time.
Content Marketing vs. SEO
I differentiate and search optimization one criterion – the ’s sacrifice. SEO very to and headlines. And if a sacrifices of reading, of the syllable for the sake of formal of search – SEO. Content that specializes of and to sacrifice it.